CBS, AirPlay Launch ‘Big Brother’ Game

CBS is teaming with Internet game supplier AirPlay to launch the first interactive game linked to “Big Brother.”

The “Big Brother Live TV Challenge” joins the annual array of multiplatform initiatives associated with the network’s 9-year-old reality show, including live streaming via RealNetworks and the unedited “Big Brother After Dark” on Showtime 2.

The AirPlay game will allow “Big Brother” junkies to compete against other fans in various live Internet and text messaging challenges tied to knowledge of past episodes and predictions of future events on the show.

AirPlay—which also has launched games tied to “Deal or No Deal,” the Emmys and sporting events—will keep track of how players fare throughout the season and award the game winner a trip to the “Brother” season finale.

“Big Brother Live TV Challenge” launches Sunday, the same night “Big Brother” begins its 10th edition.

CBS also is revamping its official “Big Brother” Web site, allowing users to more fully interact with each other via expanded message boards. Hardcore “Brother” fans looking to trade gossip about the show have tended to flock to Web sites not associated with CBS.

Other returning elements of CBS’ cross-platform approach to “Big Brother” include:

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