How CBS Can Improve 'Big Brother' for 'Big Brother 11'

Television executives aren't stupid. Oftentimes, they may seem like it. But, trust me, they're not. This does not mean that they don't make a lot of horrible, horrible decisions. Because they do, all the time. TV is a high-stakes business, where millions of dollars are often pumped into series that turn out to be abject failures. It's a business where shows that seem like absolute slam dunks crash and burn and after-thoughts meant to be schedule fillers set the world on fire. You can't ever predict what will catch on with the general public. Likewise, you never know how changes to long-running shows will be digested by that show's fans. Big Brother has evolved over the years.

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